Winner of 2025 Brandcenter Sprint
Picked by Andy Pearson!
Liquid Death asked us to take on big soda with soda-flavored water and win the internet for a day.
so we partnered with The insane band that loves big soda…
ICP is a rap group with a crazy, soda-guzzling cult following — Juggalos.
Plus, one of their member’s has heart failure. It’s the perfect time to go healthy.
We started with
a faygo funeral…
Then we hit ‘em
with a teaser.
ICP and Liquid Death were headed to bonnaroo together.
We let fans swap faygo for limited edition cans.
Dropped
giant
two liter
cans
with attachable sprayers,
And made some
sickass merch.
