Winner of 2025 Brandcenter Sprint

Picked by Andy Pearson!

Liquid Death asked us to take on big soda with soda-flavored water and win the internet for a day.

so we partnered with The insane band that loves big soda…

ICP is a rap group with a crazy, soda-guzzling cult following — Juggalos.

Plus, one of their member’s has heart failure. It’s the perfect time to go healthy.

We started with

a faygo funeral…

Then we hit ‘em

with a teaser.

ICP and Liquid Death were headed to bonnaroo together.

We let fans swap faygo for limited edition cans.

Dropped

giant

two liter

cans

with attachable sprayers,

And made some

sickass merch.

murder that

thirst, yo.

murder that

thirst, yo.